Pura Size 4 Eco-Friendly Diapers (18-31lbs)

Pura, a family-founded brand, has set out to create a high-performance, low-environmental-impact diaper that prioritizes skin safety, comfort, and value for money. Approved by dermatologists as gentle on sensitive, newborn skin, their diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator.

Crafted with organic cotton and plant-based materials, the Pura diapers are luxuriously soft and verified by Allergy UK as skin-safe, while also earning the EU Ecolabel certification for their low environmental impact. Pura was founded by parents, Guy and Abi Fennell, with the goal of making clean, safe, and planet-friendly products affordable for all.

Pura is a Carbon Neutral business and a certified B-Corp, demonstrating their commitment to using their business for the greater good. Their diapers are Totally Chlorine Free (TCF) and made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, and phthalates, ensuring they are gentle on delicate newborn skin.

Keeping your little one comfortable and dry, Pura's diapers offer up to 12 hours of leak-free protection, thanks to their plant-based waterproof layer with micropores that allows your baby's skin to breathe. The diapers are manufactured in a carbon-neutral plant powered by green electricity, and Pura has replaced non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core.

Pura's packaging is made from paper, making it easier to recycle, and the brand has won multiple awards voted for by real parents, demonstrating their trust and approval. As a certified B-Corp and a Carbon Neutral business, Pura is committed to using its business as a force for good, ensuring that their products are not only high-performing but also environmentally and socially responsible.

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