Pura Size 2 Eco-Friendly Diapers (7-13 lbs)

Pura, a brand born from the British home of Guy and Abi Fennell, was founded with the goal of providing clean, safe, and planet-friendly products that are affordable for all parents. Approved by dermatologists, Pura's high-performance, low-environmental impact diapers are designed to be gentle on sensitive, newborn skin without compromising on comfort or value for money.

Crafted with organic cotton and plant-based materials, Pura's diapers are luxuriously soft and verified by Allergy UK as skin-safe. They feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator, making them perfect for newborns.

Pura's diapers are Totally Chlorine Free and made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates, ensuring they are safe and gentle for your baby's sensitive skin. The company's commitment to sustainability is evident in their manufacturing process, as their EU Ecolabel-accredited diapers are produced in a carbon-neutral plant powered by green electricity.

Where possible, Pura has replaced non-sustainable materials with lower-impact alternatives, such as using wood pulp from sustainably managed forests in the absorbent core of their diapers. Additionally, Pura's packaging is made from paper, making it easier to recycle.

As a certified B-Corp and a Carbon Neutral business, Pura is using its business for good, ensuring that its products not only benefit babies but also have a positive impact on the environment. Pura's commitment to quality and sustainability has been recognized through multiple awards voted for by real parents, solidifying their reputation as a trusted brand.

In summary, Pura's innovative approach to diaper design, combined with their dedication to sustainability and social responsibility, makes them a standout choice for parents seeking a high-performance, eco-friendly, and skin-safe option for their little ones.

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