Pura Baby Wipes - Plastic-Free & Plant-Based for Sensitive & Eczema Skin

Pura, a UK-based company, was founded by parents Guy and Abi Fennell to create clean, safe, and planet-friendly products that are affordable for all. The company's flagship product is a wipe that can safely clean up big messes without harming the environment. Crafted with 99% water and organic aloe vera, these soft and gentle wipes are EWG Verified, Allergy UK certified, and made without fragrance, alcohol, parabens, or chlorine, making them hypoallergenic and pH-balanced, perfect for newborns, toddlers, and those with sensitive or eczema-prone skin.

Pura's commitment to sustainability is evident in the wipes' composition. They are made from biodegradable plant fibers sourced from FSC-certified sustainable sources and are 100% plastic-free, certified vegan, and cruelty-free. The company uses a soft resealable lid to minimize plastic content and keep the wipes fresh, and their packaging is recyclable.

Larger than typical wipes and with the right amount of moisture, Pura's wipes are designed to tackle even the biggest messes, yet they remain gentle on the skin and the planet. This combination of toughness and gentleness has earned Pura wipes multiple awards, as voted by real parents who trust the brand.

As a certified B-Corp and a Carbon Neutral business, Pura is committed to using its operations for the greater good. The company's mission is to make clean, safe, and eco-friendly products accessible to all families, demonstrating that responsible business practices can go hand-in-hand with affordability and quality.

In summary, Pura's wipes are a testament to the brand's dedication to sustainability, safety, and the well-being of babies and their world. By crafting a product that is both effective and environmentally conscious, Pura is setting a new standard for the baby care industry and inspiring parents to make informed choices that prioritize the health of their children and the planet.

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